Nowadays, more and more businesses are collecting data and information with the help of mobile phones, which is called Mobile Data collection. Using Mobile Data presents many benefits, as it allows to get quick access to information, enabling the sales department to increase its efficiency, gives the marketing department tools for better targeting and more. Moreover, the hardware and software technology used in the process for mobile data collection is state of the art, which provides a greater accuracy and reliability of the data collected. Finally, a main advantage of mobile data is that it’s highly cost effective and the capacity to collect information is unlimited.

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Hangouts Chat is an intelligent communication app for teams that takes direct messaging in Hangouts and evolves it to reflect the way modern teams talk business.

From direct messages to group conversations, Chat helps teams collaborate easily and efficiently. With dedicated, virtual rooms to house projects over time—plus threaded conversations—Chat makes it simple to track progress and follow up tasks.

The 21st century is characterised by the growing use of analytics and geographic in businesses, consisting of analysing partial and/or incomplete data in order to make strategic decisions. For instance, analytics in the data of a specific location helps to gaining business insights, as a geospatial analysis allows to find new ways to reach customers by predicting their behaviour and most recently, a new type of data analytics has emerged: Urban Analytics. 

Businesses are increasingly using location data to their advantage. While satellites are getting more advanced, more geographical software is being developed and a massive amount of location data on consumers is available for companies in every industry. But what is the importance of location data and how can you use this data for your company.

Bringing you the key highlights from the most recent updates that are enhancing G Suite as well as tips to improve your efficiency. 

January

Launching Security Center

Organisations data security is not easy to manage. The recent introduction of Security Center for G Suite makes it a lot easier. Giving you a tool that brings security analytics, actionable insights and best practices from Google specialists to admins by creating a birds-eye view off all data. Read more about the security center in the recent blog: Introducing the security center for G Suite by Chad Tyler (Product Manager, G Suite) and Reena Nadkarni ( Group Product Manager, G Suite)