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The growing use of smartphones around the world already triggered a lot of companies to invest more in the use of mobile data. In our previous blog we already talked about How Mobile Data enables businesses!. This week we focus on the strategy of particular department namely marketing.

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$200 monthly usage for Free, New Streamlined products and Scale as you go! Google Maps has been around already for 13 years, that means years of innovation and making lives easier. Since the start, industries changed and people’s lives improved. But now Google is lowering the threshold and opening up with a series of new updates specially designed to make it easier for you! Start taking advantage of geospatial location services.

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Nowadays, more and more businesses are collecting data and information with the help of mobile phones, which is called Mobile Data collection. Using Mobile Data presents many benefits, as it allows to get quick access to information, enabling the sales department to increase its efficiency, gives the marketing department tools for better targeting and more.

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Analytics in the data of a specific location helps to gaining business insights, as a geospatial analysis allows to find new ways to reach customers by predicting their behaviour and most recently, a new type of data analytics has emerged: Urban Analytics, leading to Smart Cities.

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