When it comes to digital marketing, location is the key. There are two ways to use location in your marketing and ad campaigns: Geofencing and Geo-Targeting. With both of these, you can target your audiences in a more specific geographical area. However, it seems like they are similar, they aren't.
Here is everything you need to know about Geofencing and Geo-Targeting so you can choose the right option for your business.
What is Geofencing?
Geofencing is a type of location-based marketing that works by setting up a virtual perimeter for your business so that when someone enters or leaves this perimeter, you can send them real-time push messages. Geofencing can be used within mobile devices. For example, if you're entering a coffee shop that's located near your office, you might see a custom ad for another coffee shop on your phone.
What is Geo-Targeting?
Geo-Targeting is a type of location-based marketing that works by advertising products or services only to people who are in specific geographic locations. It can be used across both mobile and desktop devices. For example, if you own a coffee shop in New York City and want to target people within the area, then you would Geo-Target New York City.
The Difference Between Geofencing VS Geo-Targeting
Both Geofencing and Geo-targeting are great location-based marketing that you apply in your campaigns to create a smarter, more personalized message for audiences in a certain geographical area. However, their purpose of usage is different.
Geofencing: Geofencing is an act of setting a perimeter for your business so that when customers enter this perimeter, you can send them custom notifications. Geo-Targeting: Geo-Targeting is an act of targeting ads geographically.
It could be difficult to decide which is best for your campaign. However, you have to look for an option that fits your style and target market best. Remember: Always look for the best way possible to help you reach out to your target audience and get more engagement.
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