The Gigya Top 10

Why Data Privacy Will Become a Competitive Differentiator

Breach-weary consumers don’t know who to trust with their personal information; companies that build clear, proactive policies can capture their attention and earn their business.

(via Fortune)

[eBook] Achieving a Single Customer View: The Holy Grail for Marketers

As channels fragment and consumer identities multiply, businesses are struggling to effectively collect and manage customer data to achieve a single customer view.

(via Gigya)

When It Comes to Customer Experience, CMOs Need to Prioritize These Two Things over All Others

89% of companies plan to compete on the basis of customer experience by 2016, calling businesses to adopt the technologies and strategies necessary to implement a relationship-driven approach.

(via Forbes)

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

Although 67% of marketers believe new technologies are important to marketing success, only 3% say they’re doing extremely well at integrating technology across functions.

(via CIO)

A Match Made Somewhere: Big Data and the Internet of Things

Enterprises must factor how the Internet of Things is going to affect their business, and respond by establishing the right infrastructure to support the growing complexities of IoT data and analytics.

(via Forbes)

3 Major Challenges Solved by Marketing and IT Collaboration

CMO tech budgets are expected to surpass those of IT by 2017 as marketers are tasked with mining the insights necessary to reach consumers with relevance across campaigns – but they can’t go it alone.

(via The Gigya Blog)

Study: Americans Say They’ve Lost Control Over Personal Data

A new Pew Research Center survey finds that 91% of US consumers agree that they have lost control over their personal data.

(via AZ Daily Sun)

Businesses to Boost Digital Marketing Budgets in 2015

Gartner’s latest survey suggests that 51% of companies plan to increase their digital marketing budgets by an average of 17% in 2015.

(via ZDNet)

[eCourse] How to Develop an Identity-Driven Marketing Strategy in 7 Weeks

With consumers connecting across multiple devices, demanding personalized experiences and worrying about data privacy, growing customer relationships and loyalty is more complicated than ever before.

(via Gigya)

CMOs Divided on How to Use Mobile, Report Says

While 61% of CMOs claim to have integrated some element of mobile into their marketing strategies, 22% still view mobile as a “new territory,” while 15% find it “confusing.”

(via IT Business)

Gigya Coverage Across the Web

Fortune - This Company Wants to End Web Anonymity

TechCrunch Intel Capital Leads $35M Investment in Social Login Service Gigya

The New York Times, The Deal Book - Gigya, a Social Login Manager, Raises $35M

VentureBeat - Your Social Identity Is Part of the Reason Gigya Just Landed $35M