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Alexandre Youssef

Chatbots are now a new way of reaching customers for companies. Understand how chatbots work and how they can bring your company ahead of the competition!

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The growing use of smartphones around the world already triggered a lot of companies to invest more in the use of mobile data. In our previous blog we already talked about How Mobile Data enables businesses!. This week we focus on the strategy of particular department namely marketing.

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Nowadays, more and more businesses are collecting data and information with the help of mobile phones, which is called Mobile Data collection. Using Mobile Data presents many benefits, as it allows to get quick access to information, enabling the sales department to increase its efficiency, gives the marketing department tools for better targeting and more.

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Analytics in the data of a specific location helps to gaining business insights, as a geospatial analysis allows to find new ways to reach customers by predicting their behaviour and most recently, a new type of data analytics has emerged: Urban Analytics, leading to Smart Cities.

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